For the first time in eighteen years, MSNBC’s Rachel Maddow’s cable news show has beaten Sean Hannity’s show in their news hour. The Main Stream Media was very quick to broadcast this blessed event. The Hill headline reads “MSNBC beats Fox in key ratings…” In BizWomen the headline reads, “For the first time in 18 years, MSNBC has beaten Fox News in two ratings metrics — including one that’s most attractive to advertisers.” The Washington Times blames it on the “Trump Slump.” My favorite is Newsweek, saying “Fox News Host Sean Hannity has seen his ratings fall as buddy Donal Trump’s problems have increased.”
I didn’t believe it. Fox News has been #1 since September 25, 2000. So I dug a little deeper. Here’s what I found.
First, Rachel Maddow’s show only moved into the #1 spot because Sean has been on VACATION, as has Tucker Carlson and Laura Ingraham.
CinemaBlend tracks show ratings. In their headline story about MSNBC being #1, they did provide this caveat, “Fox News has been without its namesake host since December 14th.” MSNBC can only win when Fox News high power newscasters are gone. Very few of the Main Stream Media outlets reported this, but a few did like Axios, a left liberal new outlet, but did so as an update.
For eighteen years, Fox News holds the #1 spot in cable news ratings. Eighteen years… The MSM is misleading Americans by saying MSNBC has beaten Fox News when their primary newscasters on not behind the desk.This is like saying we are the world champions when the number one team didn’t show up on the field.
The so what of this story… the liberal news outlets like CNN are losing viewership. CNN’s viewership is down an average of 41 percent. The latest survey from Nielsen shows CNN is losing the prime time cable news race. It has 944,000 viewers from 8 to 11 p.m. EST. Compare that to 2.3 million for Fox News and 1.7 million for MSNBC. In October 2018, Fox News had more viewers than MSNBC and CNN combined. In July of this year, The Daily Caller ran this headline, “MSNBC joins CNN in ratings behind Nickelodeon and HGTV.”
I’m just pointing out Fox News has been number one since the George W. Bush presidency. MSNBC jumped to the #1 position only because Fox News big names are on vacation. Take a look at the ratings numbers the second week of January. Fox News will be back on top again.
About the author, Mark Hasara
Author of Tanker Pilot: Lessons from the Cockpit, Mark Hasara is a retired US Air Force pilot with 24 year in the KC-135 airborne tanker. He is a speaker and aviation industry consultant in campaign planning and cockpit architecture. Follow his weekly newsletter “On the Nations DIME”.